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Joy

sparking joy and collective effervescence

Course

Electronic Prototyping

Project Duration

10 Weeks

Sept'21 - Nov'21

Team Members

Arjun Gupta

Nandika Gupta

Raymond Wong

Amanda Kong

Angelia Gan

Tools Used

Figma

Adobe Illustrator

My Roles

Interaction Lead
& Concept development

Adobe After Effects

Rhinoceros 7

Keyshot 10

problem

solution

vision video

key features

Connection is a core need for people as social beings. Despite being more technologically connected than ever, people in our society are disconnected from one another and increasingly experiencing feelings of languish and loneliness.

Thus, to spark joy and collective effervescence we built a collaborative experience public installation called, Bubblizer! We want to evoke the feeling of joy and play in a group of people by encouraging collaboration in a public space. Our solution intends to bring the element of happiness among strangers where they come in with no expectation but leave with a joyful memory of collaboration and play.

Overview

Key Features

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The Bubblizer.png

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a collaborative, joy sparking public installation.png

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Conceptual Map.png

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View the Case Study

archetype understanding

our process

the issue

problem statement

research

target audience

our scope

design strategy

expected outcomes

sprint 1

the concept

wait !

learnings and observations

sprint 2

final concept

what does it consist of

how did we make it

how did we test it

learnings and observations

public response

vision

final renders

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The pandemic made us all feel a certain way. It was a feeling that none of us have experienced before...

Reference: https://www.nytimes.com/2021/04/19/well/mind/covid-mental-health-languishing.html

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Thus, Languishing is when you’re not mentally ill but not mentally healthy either

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Despite being more technologically connected than ever, people in our society are disconnected from one another and increasingly experiencing feelings of languish and loneliness.

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Coined by sociologist Émile Durkheim

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The sense of energy and harmony people feel when they come together in a group around a shared purpose. Pre-Covid, research shows that,
more than 3/4 of people found collective effervescence at least once a week and almost a third experienced it at least once a day.

so we asked,

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How might we spark collective effervescence in a time of disconnection_ (1).png

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We wanted to connect people and foster collective effervescence within and between communities, big or small. There are some serious unmet needs. The social creatures within us crave for a basic need to belong and people are not feeling connected within their own self, let alone their families, communities or societies.

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Instead of the general double diamond design strategy, we chose the road of design sprints. This approach gave us flexxibility to pivot and adapt while being focused on the problem space. Moreover, this project was developed on the basis of real life testing through social experiments to reach the proof of concept we inteded.

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To evaluate the sprints, we developed our rate of success matrix

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The objective of the first sprint is to ideate installation and interaction concepts that spark joy amongst groups of people. In this first sprint, it was also important to test our proof of concept in it’s lowest fidelity and see if our hypothesis and assumptions were accurate. The learnings from this sprint were then built upon and improved in the following sprints.

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To learn about all the nerdy jibber jabber and how we built and tested it click here!

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Test Observations.png

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Where people stepped on.png

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* Conversion as in the percentage of people who interacted with the prototype compared to all people that passed by

Test Learnings.png

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Design Questions going forward.png

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Archetypes – Two Types of Players.png

Going into sprint 2&3, this became the core principle of our experiment theory.

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The _joyful_ one in the room Will go out of their way to have fun with others Needs suppor

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Using our insights from Sprint 1 we wanted to prototype a concept that is informed by our new design questions. Our goal with this second sprint was to take one step closer to our final concept. We want to get refine a more natural and exciting interaction model, and make headway in having our technical components functional.

This sprint was a technical assessment of our final solution. You can see the ideation and development of this sprint here.

The installation consists of multiple circular light-up platforms surrounding a bubble generator that activates when two or more people stand upon the platforms collaboratively. The intent of this setup is for people to collaborate with each other to achieve a common goal, finding joy.

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How do we visualize it_.png

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play leader notices the setup
and decides to hop on!

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seeing them the plat follower decides to hop on too!

and as soon as people hop on, the platforms light up and bubble machine dazzles the place

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Making the Platforms.png

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Criteria of Success.png

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Curious to know the technical specifications and code? Drop me a text or email!

Research

Concept Development

Final Concept

Final Deliverables

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