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CoMotion 2021 Brand Pitch

a concept design for SCAD's Annual Motion Media Event

Project Overview

01

CoMotion is an annual student-led motion graphics conference at the Savannah College of Art and Design. Each year, prior to the event students prepare a branding pitch around a theme. 

I created this project pitch along with my batch-mate, Shivani Varandani

 

We used Autodesk Maya, Adobe Illustrator and Adobe Photoshop to create these pieces.

Concept

02

As the world unites to fight against a common enemy, COVID-19, the industry which has taken the load of keeping the world sane during these difficult times is the Tech Industry. Battling all the critics and negativity, the Tech Industry has given us the path to the “New Normal”. In the time where physical distancing has become necessity for survival, technological advancements have become our tools for maintaining the “Human Touch”. We are connected more than ever via URLs ! The amount of innovation to create the pre-pandemic experience has led to unexpected developments in the field of Tech. Our theme portrays the future of virtual technology which will incorporate the Holographic and Immersive Reality to replicate the outdoor experience, on our fingertips.

Logo Design

03

Merchandise

04